Warren Bidmead
About Warren Bidmead
Warren Bidmead serves as the Marketing Director at Brown-Forman, where he has managed profit and loss for a diverse portfolio of Wine and Champagne brands since 2003. He holds a Bachelor of Science in Marketing from California State University - Sacramento and an MBA from Pepperdine University.
Work at Brown-Forman
Warren Bidmead has served as the Marketing Director at Brown-Forman since 2003. In this role, he is responsible for the full profit and loss management of a diverse portfolio of Wine and Champagne brands. His responsibilities include overseeing new product development within the Wine and Champagne sector. Bidmead also manages event and marketing execution for these brands, contributing to the strategic growth and market presence of Brown-Forman in the beverage industry.
Education and Expertise
Warren Bidmead holds a Bachelor of Science degree in Marketing from California State University - Sacramento, where he studied from 1982 to 1986. He furthered his education by obtaining a Master of Business Administration from Pepperdine University, completing his studies from 1993 to 1995. His educational background equips him with a strong foundation in marketing principles and management strategies, which he applies in his current role.
Background
Before joining Brown-Forman, Warren Bidmead accumulated significant experience in the food and beverage industry. He worked at The Hershey Company as a Unit Manager from 1988 to 1996, followed by a position as Product Manager at Conagra Foods from 1996 to 1998. He then served as Director of Customer Marketing at Del Monte Foods from 1998 until 2003. This diverse background has contributed to his expertise in marketing and brand management.
Achievements
Throughout his career, Warren Bidmead has played a key role in managing various marketing initiatives and product developments within the Wine and Champagne sectors. His extensive experience in profit and loss management, along with his leadership in event and marketing execution, has helped enhance the visibility and performance of the brands he oversees at Brown-Forman.