Yann Duchesne
About Yann Duchesne
Yann Duchesne is an Assistant Chef De Produit for Jack Daniel's Tennessee Whiskey at Brown-Forman in Paris, where he manages marketing budgets and collaborates on promotional materials. He has a background in marketing and e-commerce, with previous roles at Moët Hennessy Diageo France and Louis Jadot.
Work at Brown-Forman
Yann Duchesne currently holds the position of Assistant Chef de Produit for Jack Daniel's Tennessee Whiskey at Brown-Forman, a role he has occupied since 2021. Based in Paris, France, he plays a significant role in organizing major projects related to the brand, including festivals, events, public relations, digital campaigns, and partnerships. His responsibilities also include collaborating with the Trade Marketing team to develop and implement promotional materials, such as point-of-sale displays and gift boxes. Additionally, he contributes to the drafting of annual marketing plans and manages the daily marketing budget for Jack Daniel's Tennessee Whiskey.
Education and Expertise
Yann Duchesne has a strong educational background in marketing. He studied at Burgundy School of Business (BSB), where he achieved a Master 2 (M2) in Marketing from 2018 to 2022. Prior to that, he completed his Classe Préparatoire ECS at Lycée Dumont D'Urville from 2016 to 2018. He also holds a Baccalauréat Série Scientifique Option Mathématiques from Lycée Dominique Villars. His education has equipped him with the skills necessary for his roles in the wine and spirits industry, as well as in the sports and luxury sectors.
Background
Yann Duchesne has diverse experience in the marketing and e-commerce sectors. He began his career as Trésorier at Bureau des Etudiants de BSB in 2019, where he served for 11 months. He then worked at several notable companies, including Moët Hennessy Diageo France as Assistant E-commerce & Digital for six months in 2020, and at Mondelēz International as Assistant Category Manager E-Commerce for four months. He also had a brief stint as Assistant Marketing at Louis Jadot in 2019. This varied background has provided him with a comprehensive understanding of brand performance analysis and marketing strategies.
Achievements
Yann Duchesne has demonstrated his capability in analyzing brand performance using data from Nielsen and Kantar panels. His role at Brown-Forman involves significant contributions to marketing initiatives for Jack Daniel's Tennessee Whiskey, including the management of the daily marketing budget and the development of promotional materials. His involvement in organizing major projects and drafting annual marketing plans showcases his commitment to enhancing the brand's presence in the market.