Niharika Kumar
About Niharika Kumar
Niharika Kumar is the Content & Partner Marketing Leader - Global at BrowserStack in India, with extensive experience in marketing, research, and consulting.
Title at BrowserStack
Niharika Kumar serves as the Content & Partner Marketing Leader - Global at BrowserStack in India. In this role, she leads initiatives in content creation and partner marketing strategies. Her responsibilities also include developing strategic partnerships to enhance BrowserStack's market reach.
Previous Role at Aruba
From 2018 to 2022, Niharika Kumar worked at Aruba, a Hewlett Packard Enterprise company, as the Channel Marketing Manager for India. Over her four-year tenure, her responsibilities included developing and executing channel marketing strategies, managing partner relationships, and enhancing Aruba's market presence in India.
Experience at IDC
Niharika Kumar held the position of Senior Research Analyst - Networking at IDC from 2016 to 2018. During these two years, she focused on networking research, providing insights into market trends and aiding business strategies with in-depth analysis and expert recommendations.
Professional Background in Consulting and Analytics
Niharika Kumar has a diverse background in consulting and analytics, having worked at various companies including Accenture Management Consulting, MindTree Ltd., and Ericsson. She has held roles such as Business Analyst in Supply Chain Management, Business Analyst in Analytics and Presales, and Consumer Research Analyst. This experience has equipped her with strong analytical and strategic skills, enabling her to contribute effectively to multiple domains.
Education and Skills
Niharika Kumar completed her MBA in Marketing from Christ College, Bangalore. Her academic background in marketing is complemented by her extensive experience in both consumer and enterprise research domains. Niharika is skilled in strategy development, marketing, research, and consulting, with a strong track record in driving channel marketing strategy and collaborating with various industry groups.