Prateek Gupta Hfi Cua And Cxa
About Prateek Gupta Hfi Cua And Cxa
Prateek Gupta is a Principal Product Designer at BrowserStack with extensive experience in UX and UI design, having worked at notable companies like PayU, Times Internet, and OYO Rooms.
Current Role at BrowserStack
Prateek Gupta serves as the Principal Product Designer at BrowserStack, operating from Gurugram, Haryana, India, but working remotely. His responsibilities encompass leading design strategies, optimizing user experience, and coordinating with cross-functional teams to enhance product offerings. At BrowserStack, he focuses on elevating the user interface and user experience for a large and diverse user base.
Previous Experience at PayU
Prateek held the position of Head Of Design at PayU from 2020 to 2023 in Gurugram, Haryana, India. In this role, he was responsible for overseeing design initiatives, managing design teams, and streamlining design processes. His contributions included designing user-friendly interfaces and enriching the overall user experience in the fintech sector.
Education and Certifications
Prateek Gupta has a robust educational background that includes a Bachelor of Commerce (B.Com.) in Marketing/Marketing Management from Delhi University (2010-2014). He earned two diplomas from Arena Multimedia, one in Web Design (2010-2012) and another in Graphic Design (2009-2010). Furthermore, he achieved a Certified Usability Analyst (CUA) certification from Human Factors International (2015) and a Certified Experience Analyst (CXA) certification from the same institution in 2018. These certifications affirm his expertise in User-Centered Design, Human-Computer Interaction, Persuasion Engineering, Emotional Design, and Omni-channel UX Strategy.
Published Articles on UX Design
Prateek Gupta has published multiple articles on Medium that delve into various aspects of UX design and product innovation. His writings discuss advanced topics in user experience, providing insights and best practices that help fellow designers and product managers optimize their design processes.
Portfolio and Design Specialization
Prateek showcases a diverse portfolio on Behance and Dribbble, which includes work across ed-tech, e-commerce, travel & hospitality, media & lifestyle, and fintech industries. He specializes in Persuasion-Emotional-Trust design and Omni-channel UX strategy. His design expertise is complemented by significant experience in front-end development, allowing him to create cohesive and intuitive user interfaces.