Sana Siddiqui
About Sana Siddiqui
Sana Siddiqui is the Global Customer Success Programs & Campaigns Lead at BrowserStack in India, with over 9 years of experience in customer success and marketing roles.
Title
Sana Siddiqui holds the position of Global Customer Success Programs & Campaigns Lead at BrowserStack. She leverages her extensive experience to formulate and implement strategies aimed at customer success and retention.
Company
Sana currently works at BrowserStack, where she leads Global Customer Success Programs and Campaigns. She employs integrated campaigns, strategic events, in-app technology, and personalized website experiences to enhance customer adoption and retention.
Previous Employment at Freshworks
Between 2020 and 2022, Sana Siddiqui worked at Freshworks as a Global Customer Marketing and Community Specialist. During her tenure, she focused on improving customer engagement and community-building efforts on a global scale.
Previous Employment at Salesforce
Sana held two roles at Salesforce. From 2018 to 2020, she worked as a Customer Adoption Analyst, helping to drive product adoption in India. Prior to that, from 2016 to 2018, she was a Senior Business Development Associate in Bengaluru, focusing on expanding Salesforce's customer base and business opportunities.
Education and Expertise
Sana Siddiqui earned her Bachelor's degree in Business Administration and Information Technology from SYMBIOSIS INTERNATIONAL UNIVERSITY, completing her studies from 2011 to 2015. She also holds multiple certifications from Demandbase, underlining her extensive knowledge in marketing, adoption, and growth strategies.
Early Career
Sana began her professional journey in 2011 as a Guest Relations Specialist at Della Adventure & Resorts Pvt Ltd in Pune, Maharashtra. She later worked as an Operations Specialist and Market Research Analyst at Tech Mahindra Business Services, gradually building her expertise in customer-oriented roles.