Shubhashree Sahoo Iyer
About Shubhashree Sahoo Iyer
Shubhashree Sahoo Iyer is an Associate Growth (Online Sales) at BrowserStack in the Mumbai Metropolitan Region, with a background in software testing, marketing, and public relations.
Professional Role at BrowserStack
Shubhashree Sahoo Iyer currently holds the position of Associate Growth (Online Sales) at BrowserStack in the Mumbai Metropolitan Region. In this role, she is focused on driving self-serve business growth through product-led initiatives. She is responsible for owning multiple business metrics, assisting in business planning and goal setting, defining strategies to achieve the stated goals, and delivering results aimed at bolstering online revenue. Her work includes evaluating and tracking key performance indicators to ensure the effectiveness of these initiatives.
Previous Experience in Marketing and Digital Roles
Before her current role, Shubhashree Sahoo Iyer accumulated diverse experience across several companies. She worked on a live project focusing on social media and digital marketing at Synerveda in Pune. She also served as a Summer Intern at SODEXO SVC INDIA PRIVATE LIMITED and as a Marketing & Branding Intern at Mojo Bar, both in the Mumbai Area. Additionally, she held the position of PR Head for Division I of District 92 in Bangalore.
Background in Infosys
From 2014 to 2017, Shubhashree Sahoo Iyer worked as a Software Test Engineer focused on Product/Business Insights at Infosys in Bengaluru, Karnataka. During her tenure, she gained valuable experience in software testing and business insights, building a solid foundation for her later roles in strategy and growth.
Educational Credentials
Shubhashree Sahoo Iyer completed a Master of Business Administration (MBA) from Symbiosis Institute of Management Studies between 2018 and 2020. Earlier, she earned a Bachelor of Technology (B.Tech.) in Civil Engineering from Indira Gandhi Institute of Technology (IGIT), Sarang, from 2010 to 2014. These academic credentials have equipped her with a mix of technical and managerial skills.
Areas of Expertise
Shubhashree Sahoo Iyer specializes in various strategic areas, including consumer segmentation, consultative selling strategy, brand strategy, customer relationship management, retail strategy, go-to-market strategy, product launch strategy, and digital transformation. Her expertise also extends to analyzing unstructured and complex business challenges, gathering insights, and identifying opportunities for growth. She is passionate about understanding consumer behavior and technological advancements.