Shwetha Ashokumar
About Shwetha Ashokumar
Shwetha Ashokumar is a Senior Team Lead in Digital Marketing at BrowserStack with a strong background in technical content writing and growth marketing.
Company
Shwetha Ashokumar is currently working at BrowserStack, where she holds the position of Senior Team Lead in Digital Marketing. Previously, she served as a Lead Growth Marketing Strategist focusing on Organic Marketing at the same company from 2022 to 2024.
Title
Shwetha Ashokumar holds the role of Senior Team Lead in Digital Marketing at BrowserStack. Her expertise in digital marketing strategies and leadership skills are demonstrated in her current position.
Education and Expertise
Shwetha Ashokumar has a comprehensive educational background. She holds a Master of Business Administration (M.B.A.) in Marketing from Loyola College, achieved between 2017 and 2019. She also earned a Bachelor of Technology (B.Tech.) in Information Technology from Easwari Engineering College, which she completed from 2010 to 2014. Additionally, she has achieved a Product Marketing Core from Product Marketing Alliance (2021-2022) and a Growth Marketing minidegree from CXL in 2021.
Background
Shwetha Ashokumar has amassed significant experience across various roles and companies. She worked as the Marketing Content Manager at LambdaTest in Bengaluru and as a Content Manager at Recko, a Stripe company. Prior to these roles, she was a Sr Technical Content Writer at Chargebee in Chennai and a Technical Content Writer at Zoho Corporation in Kanchipuram.
Achievements
At BrowserStack, Shwetha Ashokumar developed and implemented a comprehensive content strategy that significantly improved organic search rankings. She played a key role in the successful launch of multiple high-traffic marketing campaigns. Her background includes strong technical content writing skills, having worked in this capacity at Chargebee and Zoho Corporation. She utilizes data-driven insights to continuously optimize content for better user engagement and SEO performance.