Vanisha Rodrigues
About Vanisha Rodrigues
Vanisha Rodrigues is a Marketing Operations Associate at BrowserStack in Mumbai, India, with a background in computer engineering and extensive experience in marketing and project management.
Current Role at BrowserStack
Vanisha Rodrigues works as a Marketing Operations Associate at BrowserStack in Mumbai, Maharashtra, India. In this role, she ensures the tech stack for the marketing team functions smoothly. She acts as the go-to person for executing and tracking all marketing campaigns across email, web, and social channels. She also collaborates with multiple stakeholders within BrowserStack for the planning and execution of webinars, field events, and account-based marketing campaigns. Additionally, she assists the team in analyzing post-event data and passing on MQLs to the sales team.
Education and Background
Vanisha Rodrigues pursued her higher education at the University of Mumbai, where she studied Computer Engineering. She achieved a Bachelor of Engineering - BE, completing her degree between 2015 and 2019. Her academic background in engineering provides her with a technical foundation that complements her skills in marketing operations.
Experience at Cerca Trova - India
Vanisha Rodrigues founded Cerca Trova - India and managed it from 2017 to 2021 in the Mumbai Area. During her tenure of four years, she led over 80 projects in the F&B and FMCG sectors. She worked with top chefs in Mumbai to create engaging and visually appealing marketing content. She also served as the in-house food photographer and marketing head for top hospitality businesses in Mumbai. Vanisha headed a team of seven people, strategizing social and digital marketing for SMEs across the city.
Sales and Marketing Intern at Orient Technologies Pvt. Ltd.
Vanisha Rodrigues worked as a Sales and Marketing Intern at Orient Technologies Pvt. Ltd. for one month in 2017. This role was an early experience in her professional career, based in the Mumbai Area, India.
Marketing Skills and Achievements
Vanisha Rodrigues has successfully increased ROI on marketing for clients using analytical data, Facebook Ads Manager, and Google Analytics. She has expertise in creating strategies for social and digital marketing, which has been demonstrated in her leadership role at Cerca Trova - India. Her skills in food photography and content creation have been instrumental in her collaborations with top chefs and hospitality businesses in Mumbai.