Lena Blume Van Treeck
About Lena Blume Van Treeck
Lena Blume Van Treeck is the Client Engagement Manager for Europe at Browzwear, where she has worked since 2018. With over a decade of experience in 3D simulation software and a strong background in both traditional and digital apparel creation, she focuses on facilitating digital transformation and promoting sustainable practices in the fashion industry.
Work at Browzwear
Lena Blume Van Treeck has been serving as the Client Engagement Manager for Europe at Browzwear since 2018. In this role, she focuses on integrating 3D software simulation into the product development process for global brands. Her responsibilities include overcoming barriers in the digital transformation journey and promoting sustainable change within the apparel industry. Lena's extensive knowledge in both traditional and digital apparel creation supports her efforts in enhancing client engagement and satisfaction.
Previous Experience in Apparel Industry
Before her current position, Lena worked at Browzwear Solutions as an Apparel Virtual Technology - Education Consultant from 2015 to 2016. She also held various roles at Adidas Group, including Vik Manager in London from 2010 to 2012, Manager Creation Technologies from 2007 to 2010, and Functional Trainee Product Creation from 2006 to 2007. These experiences provided her with a comprehensive understanding of the apparel creation process and vendor relations, particularly in Asia.
Education and Expertise
Lena Blume Van Treeck holds a Master of Science in Management and Design from the University of Leeds, which she completed from 2004 to 2005. She also earned a Bachelor of Arts in Management and Fashion from Akademie Jak, studying from 2001 to 2004. Her educational background, combined with over a decade of experience in 3D simulation software, equips her with the expertise to define digital visions and create digital transformation roadmaps for the apparel industry.
Webinars and Knowledge Sharing
Lena has co-hosted a webinar with 3D Design Specialist Stefka De Ruiter, focusing on digital strategy and transformation in the apparel sector. She has also hosted a webinar as a Digital Strategy Consultant, where she shared insights on avoiding burnout in the creative process and automating administrative design tasks. These initiatives reflect her commitment to knowledge sharing and supporting the industry in its digital evolution.
Focus on Digital Transformation
Lena specializes in defining digital vision and creating digital transformation roadmaps. Her work emphasizes overcoming challenges in the digital transformation journey, particularly within the apparel industry. She aims to promote sustainable change and enhance the integration of digital tools in traditional apparel creation processes, leveraging her extensive background in both areas.