JD Pate
About JD Pate
I have been producing innovative, inspiring, and award-winning content for more than a decade at some of the leading boating and outdoor recreation companies in the world. With actual experience in my areas of expertise, I write with genuine authority. I strive to hone my creative skills daily, moving toward higher levels of clarity and impact by studying and experiencing the industry in multiple ways. My copy can be expansive and emotional or sparse and technical. I practice truthful marketing—using the demonstrable strengths of a brand to communicate its virtues. I have a thorough understanding of business fundamentals, including how creative is used strategically to drive success, while understanding that within a business framework, creativity without a clear marketing strategy is futile. SKILLS • Copywriting (creative/technical) • Editing/proofing • Marketing (theory and practice) • Business fundamentals • Project/team management • Search engine optimization • Research/analytics • Adobe Suite, Word, Google Drive • Associated Press Stylebook AREAS OF EXPERTISE • Recreational boating • Fresh-and saltwater fishing • Outdoor recreation • Environmental conservation • Apparel • Hospitality, food and beverage • Building materials and systems • Music and entertainment