Mark A. Husted
About Mark A. Husted
Mark A. Husted Board Member
Mark A. Husted serves as a board member, playing a pivotal role in decision-making and strategic planning. His position involves collaborating with different stakeholders and ensuring the organization's goals align with broader industry trends and standards.
Achievements in Sustainable Packaging Solutions
Mark A. Husted collaborated with Acuity product engineers to redesign packaging, effectively reducing waste and increasing the number of finished products per pallet for shipment. His efforts contributed to Acuity Brands Lighting saving 99 full truck loads of finished products per year, significantly lowering their carbon footprint by 22,077 tons of CO2 annually.
Innovative Design and Marketing for Titleist
Mark A. Husted presented the levitation box concept for the introduction of Titleist's ProV 1 and ProV 1X golf balls, enhancing the product's market appeal. He also managed the assembly, fulfillment, and drop shipping of Titleist’s marketing program, efficiently handling over $500k worth of customer inventory.
Packaging Solutions for Educational Institutions
Mark A. Husted produced unique packaging for HKM Direct Marketing, which was acquired by Kent State University for their welcome kits. He designed a triangular self-locking box with high graphics, creating an impressive unboxing experience for new students.
Support for Zippo's Market Expansion in India
Mark A. Husted contributed to Zippo's strategy for entering the Indian market by producing high graphic displays for their lighters. His quick production of digitally printed displays enabled Zippo to meet tight deadlines, launching in 200 stores initially and eventually expanding to 5,000 stores.