Krystal K.
About Krystal K.
Krystal K. is a Regional Marketing Manager at Bugcrowd, specializing in partner marketing across the APAC region. With a strong background in both B2B and B2C marketing, she has held various marketing roles in leading technology companies and startups.
Work at Bugcrowd
Krystal K. currently serves as the Regional Marketing Manager for the Asia-Pacific Japan (APJ) region at Bugcrowd, a position she has held since 2023. Based in Sydney, New South Wales, she has been instrumental in developing and leading the regional partner marketing program, which focuses on establishing strong and mutually beneficial channel partnerships across the APAC region.
Previous Experience in Marketing
Before joining Bugcrowd, Krystal K. held several significant marketing roles. She worked as the Senior Field Marketing Manager for APAC at Dataminr from 2019 to 2023. Prior to that, she was the Regional Marketing Manager for APAC at commercetools for six months in 2023 and at SMART Technologies from 2016 to 2019. Her career also includes experience as a Senior Project Analyst at NAB and various roles at Adobe and DSI®.
Education and Expertise
Krystal K. has a solid educational background in marketing. She earned a Bachelor's degree in Business with a focus on Marketing from Swinburne University of Technology. Additionally, she has completed certifications in Digital Marketing from both the Digital Marketing Institute and General Assembly. Her expertise encompasses B2B and B2C marketing strategies, event management, and integrated campaigns.
Marketing Skills and Specializations
Krystal K. specializes in creating marketing strategies aimed at acquisition, retention, and expansion. She has extensive experience in high-growth global technology companies and startups. Her skills include managing end-to-end events and integrated marketing campaigns, as well as utilizing data analysis to optimize marketing efforts. She is proficient in using Salesforce and Hubspot for marketing automation and customer relationship management.