Aleida Brink
About Aleida Brink
Aleida Brink is a Social Media Marketing Specialist with a strong background in art direction and marketing. She has developed innovative social media campaigns and has experience working in international markets, including South Africa, the United Kingdom, and Canada.
Work at BuildDirect
Aleida Brink has been employed at BuildDirect Technologies as a Social Media Marketing Specialist since 2021. In this role, she focuses on creating content that enhances brand visibility and customer interaction. She has developed innovative social media campaigns that have significantly increased engagement for the company. Her work contributes to the overall marketing strategy and helps BuildDirect connect effectively with its audience.
Previous Experience in Social Media Marketing
Prior to her current position, Aleida Brink worked at several organizations in social media roles. She served as a Social Media Specialist at Search Laboratory from 2018 to 2019 in Leeds, United Kingdom. Additionally, she was a Social Media & Email Marketing Specialist at Think Profits in Vancouver from 2020 to 2021. Her experience also includes a role as a Social Media Designer at Interactive Online in Stellenbosch, South Africa, from 2017 to 2018.
Education and Expertise
Aleida Brink holds a Bachelor of Commerce (BCom) in Marketing from Stellenbosch University, which she completed from 2010 to 2012. She also earned a Bachelor of Arts (BA) in Art Direction from Stellenbosch Academy of Design and Photography, studying from 2014 to 2016. Her educational background provides her with a strong foundation in both marketing principles and creative design, which she applies in her social media strategies.
Background in Art Direction and Marketing
Aleida Brink has a strong background in both art direction and marketing. This unique combination allows her to approach social media strategy with a creative lens, enhancing her ability to craft compelling brand narratives. Her experience spans multiple international markets, having worked in South Africa, the United Kingdom, and Canada, which adds to her diverse perspective in marketing.
Career Development and Internships
Aleida Brink's career began with internships that provided her with foundational skills in digital design and art direction. She worked as a Digital Design Intern at Shapeshift in 2015 and as an Art Direction Intern at 140BBDO in 2016. These early experiences contributed to her development in the marketing field and prepared her for subsequent roles in social media and marketing.