Giana Noonan
About Giana Noonan
Giana Noonan serves as the Sr. Director of Digital Strategy and Demand Generation at Builders FirstSource, where she has worked since 2021. With a strong background in marketing and eCommerce, she has held various leadership roles in notable companies, including BMC and Siemens Medical Solutions.
Current Role at Builders FirstSource
Giana Noonan serves as the Senior Director of Digital Strategy and Demand Generation at Builders FirstSource since 2021. In this role, she focuses on developing and implementing digital strategies that drive demand generation and enhance the company's online presence. Her expertise in digital marketing and customer engagement supports Builders FirstSource's objectives in the competitive building materials industry.
Previous Experience at BMC
Prior to her current position, Giana Noonan worked at BMC - Building Materials and Construction Services as the Senior Director of Digital Strategy and Market Research from 2016 to 2021. During her tenure, she contributed to the company's digital transformation initiatives and market research efforts, which informed strategic decisions and improved customer engagement.
Education and Expertise
Giana Noonan holds a Master of Business Administration (MBA) in Marketing and International Business from the University at Buffalo School of Management, where she studied from 1995 to 1997. She also earned a Bachelor of Fine Arts (BFA) in Graphic Design, Photography, and Illustration from Miami University, completing her studies from 1988 to 1992. Her educational background supports her expertise in areas such as B2B eCommerce, Voice of Customer/NPS, and new product commercialization.
Career Background
Giana Noonan has a diverse career in marketing, with significant roles at various companies. She worked as the Senior Marketing Manager at Pergo from 1997 to 2004 and later served as the Senior Marketing Manager at Danaher Tool Group from 2004 to 2006. Additionally, she held the position of Director of Service Marketing at Siemens Medical Solutions from 2007 to 2010. Her experience spans multiple industries, enhancing her marketing acumen.
Key Achievements
Giana Noonan played a significant role in the successful merger of Builders FirstSource and BMC in January 2021. Her strategic input during this transition was crucial in aligning marketing efforts and ensuring a smooth integration of the two organizations. She also has a strong track record in P&L budget management, which contributes to financial efficiency within marketing operations.