Jeanine Froke
About Jeanine Froke
Jeanine Froke serves as the Vice President of Marketing at Builders FirstSource, where she leads digital marketing initiatives and demand generation. With a background in marketing management at various construction-related companies, she has developed expertise in visual merchandising and brand strategy alignment.
Current Role at Builders FirstSource
Jeanine Froke serves as the Vice President of Marketing at Builders FirstSource, a position she has held since 2021. In this role, she leads digital marketing initiatives and is responsible for demand generation. Froke focuses on aligning brand strategy with business strategy and fostering a positive people culture within the organization.
Previous Experience at BMC
Prior to her current role, Jeanine Froke worked as the Senior Marketing Director at BMC - Building Materials and Construction Solutions from 2012 to 2021. During her nine years at BMC, she contributed to various marketing strategies and initiatives while based in Raleigh, North Carolina.
Experience at ProBuild Holdings
Jeanine Froke was employed at ProBuild Holdings as a Marketing Manager from 2009 to 2012. Her three-year tenure involved developing marketing strategies that supported the company's objectives and enhanced its market presence.
Background in Marketing Management
Before her roles at ProBuild and BMC, Jeanine Froke worked as a Marketing Manager at ORCO Construction Supply from 2002 to 2009. This seven-year experience provided her with foundational skills in marketing management within the construction supply industry.
Education and Expertise
Jeanine Froke earned a Bachelor of Science degree in Marketing from California State University, Stanislaus. Her educational background, combined with her extensive experience in visual merchandising, supports her strategic approach to marketing in the construction sector.
Media Appearance
Jeanine Froke has appeared on the Women Talk Construction Podcast, where she discussed her career journey and shared insights on team-building strategies. This platform allowed her to engage with a broader audience interested in women’s roles in construction and marketing.