Dea Clarissa Safitri
About Dea Clarissa Safitri
Dea Clarissa Safitri serves as the Product Design Lead at BukuWarung, where she has worked since 2021. With nine years of experience in product design and a focus on fintech, she has previously held key roles at Amartha and SALT Indonesia.
Work at BukuWarung
Dea Clarissa Safitri serves as the Product Design Lead at BukuWarung, a company that is part of Y Combinator's Summer 2020 batch. She has held this position since 2021, contributing to the company's mission of providing financial services to small businesses in Indonesia. Her role involves overseeing product design initiatives and ensuring user-centered design principles are applied to enhance the overall user experience.
Previous Experience in UI/UX Design
Before joining BukuWarung, Dea worked at Amartha as the UI/UX Lead from 2019 to 2021. During her tenure, she played a significant role in the digital transformation of the company by revamping the lender app, borrower app, and enhancing the field agent app and internal management system interface. Her efforts focused on improving usability and user engagement in the fintech sector.
Background in Design and Marketing
Dea has a total of 9 years of experience in product design, graphic design, and digital marketing, with a specialization in fintech companies. Her career includes roles as an Art Director and Interaction Designer at SALT Indonesia, where she developed her design skills and gained valuable insights into user interaction and visual communication.
Educational Qualifications
Dea holds a Bachelor of Design in Product Design from Universitas Mercu Buana, where she studied from 2012 to 2016. Additionally, she earned a Master of Business Administration (MBA) in Business Administration and Management from Binus Business School, completing her studies from 2019 to 2021. This combination of design and business education supports her effective approach to product design in the fintech industry.
Contributions to Jenius BTPN
During her time at Jenius BTPN, Dea contributed by delivering user-centered solutions that significantly increased online acquisition and conversion rates. She also played a key role in growing the Jenius Co.Create community, which focuses on fostering innovation and collaboration among users. Her work at Jenius highlights her ability to blend design with strategic business objectives.