Vignesh Ramani
About Vignesh Ramani
Vignesh Ramani serves as the Head of Business at BukuWarung, where he has successfully implemented various strategies to enhance revenue and user acquisition. His previous roles include Head of Digital and Head of Payments, and he has extensive experience in managing teams and optimizing costs across multiple organizations.
Work at BukuWarung
Vignesh Ramani serves as the Head of Business at BukuWarung since 2021. In this role, he has coordinated forecasting exercises and facilitated discussions to establish a cohesive set of OKRs for over 300 employees. He has successfully scaled the Rewards & Loyalty program, leading to an 18% increase in incremental revenue and over 20% growth in payments user acquisition through referrals. Additionally, he has managed the P&L for two verticals, Merchant Experience and EDC, overseeing a team of more than 40 professionals.
Previous Roles and Experience
Prior to his current position, Vignesh held several significant roles. He was the Head of Digital at BukuWarung, where he managed a team of 16 marketers and a monthly budget of up to $500,000, achieving an 8x increase in online payments user acquisition in nine months. He also served as Head of Payments, where he monetized the vertical to generate BukuWarung's first revenue and doubled MRR in three months. His previous experience includes roles at Meesho, SquareOne Experiential Marketing, Schlumberger, and Razorpay.
Education and Expertise
Vignesh Ramani earned a Bachelor's Degree in Mechanical Engineering from the Indian Institute of Technology, Roorkee, from 2009 to 2013. His educational background provides a strong foundation for his expertise in business strategy, digital marketing, and product management. He has applied this knowledge in various roles, implementing product-led growth strategies that improved onboarding costs by 21% through CRM, marketing, and product experiments.
Achievements in Business Development
Vignesh has made notable contributions to business development at BukuWarung. He conceptualized and launched the company's first EDC hardware device, which accounted for 40% of the brand's total revenue within the first three months. He also led a cost optimization exercise that reduced tool dependencies and decreased costs by over 30% across two verticals. His leadership in running the Subscriptions MVP indicated a potential 12% increase in CM1 Revenue when implemented company-wide.