Jim Merfeld
About Jim Merfeld
Jim Merfeld serves as the Senior Director of Marketing Services at Bunzl Distribution NA, where he has worked since 1994. He oversees the 'Go for the Gold' program, a significant marketing initiative that generates around $500 million in annual sales.
Work at Bunzl Distribution
Jim Merfeld has served as the Senior Director of Marketing Services at Bunzl Distribution NA since 1994. He operates from Morton Grove, Illinois, where he has contributed to the company for 30 years. In his role, he oversees significant marketing initiatives, including the 'Go for the Gold' program, which is recognized as the largest marketing and sales rewards program in the industry, generating approximately $500 million in sales annually. His leadership in marketing has been pivotal to Bunzl's growth and brand consistency.
Education and Expertise
Jim Merfeld studied at the University of Maryland School of Social Work and Community Planning, where he earned a Master of Social Work (MSW) degree from 1974 to 1976. His educational background in social work and strategy has informed his approach to marketing and organizational development within Bunzl. This expertise has enabled him to implement effective marketing strategies and oversee significant programs that align with the company's objectives.
Background
Jim Merfeld has a long-standing career in marketing services, particularly within Bunzl Distribution NA. His tenure at the company began in 1994, and he has played a crucial role in various marketing initiatives. His background includes overseeing the integration of marketing efforts following acquisitions, such as the transition of A.W. Mendenhall's marketing strategies into Bunzl after its acquisition in 2005. This experience has contributed to his understanding of market dynamics and brand management.
Achievements
Throughout his career at Bunzl, Jim Merfeld has achieved several milestones in marketing services. He developed the first national product catalog for Papercraft and R3, enhancing product visibility and accessibility. Additionally, he introduced national on-hold messages to unify promotions and strengthen the company image across all Bunzl locations. His contributions were instrumental in establishing Bunzl's new Marketing Department in 2015, which integrated the 'Go for the Gold' program into its operations.