Liz Bigham
About Liz Bigham
Liz Bigham serves as the Chief Marketing Officer at Burford Capital, where she has worked since 2014. With a strong background in brand marketing and a focus on legal finance, she has contributed to building Burford's brand and promoting diversity in commercial litigation.
Work at Burford Capital
Liz Bigham has served as Chief Marketing Officer (CMO) at Burford Capital since 2014. In this role, she has played a significant part in building the company's brand and developing a marketing and communications team recognized within the industry. Bigham has been instrumental in promoting Burford's initiatives, including The Equity Project, a $150 million fund aimed at enhancing diversity in commercial litigation and arbitration. Her leadership has contributed to establishing Burford Capital as a leading entity in the legal finance sector.
Previous Experience at Jack Morton Worldwide
Prior to her role at Burford Capital, Liz Bigham held multiple positions at Jack Morton Worldwide from 1999 to 2014. She began as a Writer, then advanced to Creative Director of Brand Marketing, and later served as Senior Vice President and Director of Brand Marketing. Over her 15 years at Jack Morton, she focused on creative and brand strategy, significantly influencing the agency's marketing efforts.
Education and Expertise
Liz Bigham holds an M.Phil in Art History from Columbia University and a BA in Art History and English from Barnard College, where she graduated Magna cum laude and was inducted into Phi Beta Kappa. Her academic background has provided her with a strong foundation in critical thinking and communication, which she applies in her marketing career. Bigham's expertise extends to legal finance, where she emphasizes the importance of educating CFOs about its benefits for businesses.
Background in the Arts
Before transitioning to marketing, Liz Bigham gained experience in the arts sector. She worked in curatorial departments at The Museum for African Art and served as a Research Assistant at the Metropolitan Museum of Art. This background in the arts has informed her creative approach to brand marketing and communication strategies.
Public Speaking and Advocacy
Liz Bigham has actively engaged in discussions about legal finance, including speaking at the 2024 ILFA Conference. She advocates for the use of legal finance as a means to transform legal departments from overhead costs into capital sources. Bigham has written extensively on the subject, highlighting how legal finance can enable businesses to invest in their core operations.