Sarah Guan
About Sarah Guan
Sarah Guan is a Manager of Performance Marketing at Burrow, where she has worked since 2023. She has a strong background in paid social media advertising and growth marketing, supported by her education in Sustainability Management from Columbia University.
Current Role at Burrow
Sarah Guan serves as the Manager of Performance Marketing at Burrow, a position she has held since 2023. In this role, she applies her expertise in growth marketing and data analysis to enhance the company's marketing strategies. Her responsibilities include overseeing performance marketing initiatives and optimizing paid social media advertising efforts to drive customer acquisition and engagement.
Previous Experience in Marketing
Prior to her current role, Sarah Guan worked at Burrow as a Senior Associate in Performance Marketing from 2021 to 2023. Her experience also includes positions at Rebag, where she served as a Senior Acquisition Marketing Associate and an Acquisition Marketing Associate focused on Paid Social. Additionally, she held various roles at 360i, including Media Manager and Associate Media Manager, where she specialized in paid search and social media marketing.
Educational Background
Sarah Guan has a comprehensive educational background in business and sustainability. She is currently pursuing a Master of Science in Sustainability Management at Columbia University, expected to complete in 2024. She earned her Bachelor of Business Administration in Marketing from Georgetown University, graduating in 2017. Additionally, she studied abroad at DIS in 2015 and has a background in French language studies from Centre International D'Antibes.
Early Career and Internships
Sarah Guan began her career with various internships that provided foundational experience in marketing and research. She worked as an Editorial Intern at Brightest Young Things in 2014 and as a Marketing Intern at Crowdskout and SNOBSWAP in 2016 and 2015, respectively. Her early roles also included a Research Assistant position at Keleher & Associates and an Administrative Assistant Intern at The Volel Consulting Group.
Skills and Expertise
Sarah Guan possesses strong skills in paid social media advertising, growth marketing, and data analysis. These competencies are critical to her role as Manager of Performance Marketing at Burrow. Her background in sustainability management further complements her marketing expertise, indicating a commitment to integrating sustainable practices into her professional endeavors.