Shawn Thistlethwaite
About Shawn Thistlethwaite
Shawn Thistlethwaite serves as the Senior Vice President of Marketing at Burrow, bringing extensive experience from previous roles at notable companies including Faherty Brand and Victoria's Secret. He specializes in brand equity, consumer insights, and has a strong background in both direct-to-consumer and retail marketing environments.
Current Role at Burrow
Shawn Thistlethwaite serves as the Senior Vice President of Marketing at Burrow, a position he has held since 2024. In this role, he focuses on enhancing the company's marketing strategies and brand presence. His responsibilities include leveraging consumer data and insights to drive business results across various channels, including web-based, mobile, and brick-and-mortar environments.
Previous Experience in Marketing
Prior to joining Burrow, Shawn Thistlethwaite held several significant marketing positions. He was the Vice President of Marketing at Faherty Brand from 2021 to 2022 and at Bare Necessities from 2022 to 2023. He also worked as the Vice President of Marketing at Anko Retail Incorporated from 2019 to 2020, and at The Children's Place from 2012 to 2013. His extensive experience spans both direct-to-consumer and retail marketing environments.
Educational Background
Shawn Thistlethwaite earned a Bachelor of Arts degree in Psychology from Dartmouth College, where he studied from 1994 to 1998. He also completed the International Baccalaureate Diploma at Sumner Academy of Arts and Science from 1990 to 1994. His educational background has contributed to his expertise in understanding consumer behavior and marketing strategies.
Marketing Expertise and Focus
Shawn Thistlethwaite specializes in brand equity and unique value propositions to drive business results. He is known for his ability to leverage consumer data and insights to enhance marketing strategies. His hands-on management style emphasizes cross-functional collaboration and team empowerment, which fosters a productive work environment.
Career Progression
Shawn Thistlethwaite's career in marketing began at Ogilvy as an Assistant Account Executive in 1998. He has since progressed through various roles, including Account Executive at Deutsch and Client Services Manager at Laird + Partners. His experience also includes positions at Ann Taylor as Senior Marketing Manager and Victoria's Secret as AVP Marketing - Beauty, showcasing his diverse skill set in the marketing field.