Whitney Blau
About Whitney Blau
Whitney Blau serves as the Director of Lifecycle Marketing at Burrow, where she has worked since 2022. With a background in marketing design and email marketing, she specializes in customer retention strategies and enhancing customer engagement.
Current Role in Lifecycle Marketing
Whitney Blau currently serves as the Director of Lifecycle Marketing at Burrow, a position she has held since 2022. In this role, she specializes in customer retention strategies, which are essential for enhancing customer engagement throughout various lifecycle stages. Her focus on developing effective marketing strategies has positioned her as a key player in driving customer loyalty and satisfaction.
Previous Experience at Burrow
Whitney Blau has a notable history with Burrow, having worked there in multiple capacities. She initially joined as the Manager of Conversational Marketing in 2019, where she contributed for one year. Following this role, she advanced to Senior Manager of Conversational Marketing from 2020 to 2022, serving for two years before her current position as Director.
Marketing Background and Expertise
Whitney Blau has extensive experience in marketing, particularly in email marketing and customer relationship management (CRM). Prior to her current role, she worked at various companies, including Vector Media as a Marketing Design Specialist and W. P. Carey Inc. as an Email Marketing Associate. Her expertise includes developing marketing strategies tailored to enhance customer engagement and retention.
Education in Marketing and Design
Whitney Blau holds a Bachelor of Arts degree in Marketing and Photography from Muhlenberg College. Additionally, she studied Graphic and Digital Design at Parsons School of Design - The New School, where she earned a certification. This educational background supports her proficiency in both marketing and design, enabling her to create effective marketing campaigns.
Early Career and Internships
Whitney Blau began her career with various roles that provided her with foundational experience in marketing and design. She worked as an Art + Photo Department Intern at Rodale Inc. and later as an Assistant Photo Editor. These early positions contributed to her skill set in digital imaging and marketing design, laying the groundwork for her future roles in the industry.