Christine Petersen
About Christine Petersen
Christine Petersen serves as the Chief Marketing Officer at Busbud Group, where she has implemented innovative marketing strategies since 2023. She has extensive experience in leadership roles across various companies, including Tripadvisor and smarTours, and holds degrees in Economics and an MBA.
Work at Busbud
Christine Petersen serves as the Chief Marketing Officer (CMO) at Busbud Group since 2023. In her role, she has implemented innovative marketing strategies that leverage unique media hacks to enhance customer engagement. Petersen focuses on optimizing the customer journey and maximizing existing assets, exemplified by her creative marketing initiatives such as the green owl sticker campaign.
Previous Experience
Prior to her current position at Busbud, Christine Petersen held various significant roles. She was the President and CEO of smarTours from 2019 to 2022. Petersen also served as the Chief Marketing Officer and President for Tripadvisor for Business from 2004 to 2013. Her experience includes serving as an Independent Board Director at Bankrate, Inc. and RealSelf, as well as holding board positions at MITX and Time Out Group plc.
Education and Expertise
Christine Petersen studied Economics at Colby College, where she earned an AB degree. She also holds an MBA in Marketing and International Business from Columbia Business School. Since 2015, she has been studying Corporate Governance at Kellogg Executive Education. Her educational background supports her extensive expertise in marketing and governance.
Board Memberships
Throughout her career, Christine Petersen has contributed to various organizations as a board member. She served as an Independent Board Director at Bankrate, Inc. from 2014 to 2017 and at RealSelf from 2016 to 2019. Additionally, she was a member of the Board of Directors at MITX from 2007 to 2010, showcasing her commitment to governance and strategic oversight in multiple sectors.
Professional Skills and Focus
Christine Petersen possesses a broad range of experiences in both operating and board roles, contributing to the growth of small, hyper-growth companies, established brands, and turnaround situations. She thrives in fast-paced environments with ambitious goals and emphasizes the importance of building high-performing teams dedicated to achieving Big Hairy Audacious Goals (BHAGs).