Jaxon Lam
About Jaxon Lam
Jaxon Lam serves as the Director of Growth - Product at Busbud, where he has worked since 2018. Previously, he held various roles at Hootsuite, contributing to digital marketing and web growth strategies over a span of seven years.
Work at Busbud
Jaxon Lam has served as the Director of Growth - Product at Busbud since 2018. In this role, he focuses on driving product growth through evidence-driven strategies. He collaborates closely with the Chief Product Officer to co-lead the product team organization and development process. His responsibilities include mentoring product managers, UX/UI designers, and copywriters, ensuring alignment with organizational growth goals. Additionally, he leads the experimentation and learnings function, overseeing the entire process from hypothesis development to reporting.
Previous Experience at Hootsuite
Prior to his current role, Jaxon Lam worked at Hootsuite in various capacities from 2011 to 2018. His positions included Affiliate and Search Specialist, Digital Marketing Project Manager, Senior Strategist - Web Growth, and Conversion Strategist. Throughout his tenure, he contributed to digital marketing strategies and web growth initiatives, gaining extensive experience in conversion optimization and affiliate marketing.
Education and Expertise
Jaxon Lam holds a Bachelor of Commerce degree from Vancouver Island University, where he studied General Business from 2000 to 2002. He furthered his education at the British Columbia Institute of Technology, focusing on Corporate Finance from 2002 to 2004. His academic background provides a strong foundation for his expertise in product development and growth strategies.
Background in Marketing and Product Development
Jaxon Lam began his career as an Affiliate Manager at All Inclusive Marketing Inc. from 2010 to 2011. His extensive background in marketing and product development is characterized by a commitment to evidence-driven practices. He champions prioritization frameworks in product development and collaborates with marketing leadership to align branding initiatives with product goals.