Erika M. Barth
About Erika M. Barth
Erika M. Barth is a Content Strategist currently working at Businessolver, where she creates content for campaigns and sales teams. She has a diverse background in content creation and sales development, having worked at various companies including RingCentral, Nutanix, and Duda.
Current Role at Businessolver
Erika M. Barth serves as a Content Strategist at Businessolver since 2022. In this role, she focuses on creating content that supports the Revenue Generation team. Her responsibilities include crafting scripts for sales teams to enhance performance during client meetings and developing discussion guide scripts for speakers at prospect-focused events. She also writes content for campaign landing pages, contributing to the company's revenue-based campaigns.
Previous Experience in Content Development
Prior to her current position, Erika held various roles in content development. She worked as a Content Director at PopOff Marketing from 2020 to 2021, where she managed content strategies. At Duda, she served as a SaaS Content Writer and later as a Senior Business Development Representative, contributing to the company's sales and marketing efforts. Her experience also includes roles at Nutanix and RingCentral, where she focused on sales development and business growth.
Educational Background
Erika M. Barth studied at Ohio University, where she earned a degree in Communication, Journalism, and Related Programs from 2013 to 2017. She also attended Reynoldsburg High School, achieving a High School Diploma with a focus on STEM from 2009 to 2013. Additionally, she completed a Sales certificate program at The Ralph and Luci Schey Sales Centre from 2015 to 2017, further enhancing her expertise in sales strategies.
Skills in Content Creation
Erika demonstrates versatility in content creation by ghostwriting blogs and website copy for smaller digital agencies on various topics. She supports the Revenue Generation team by creating quarterly prospecting and email cadences for events, utilizing HubSpot for effective messaging. Her ability to craft targeted content plays a significant role in optimizing business performance and enhancing client engagement.
Sales Development Experience
Erika has extensive experience in sales development, having worked in various capacities at companies such as Nutanix, Vonage, and RingCentral. Her roles included Enterprise Business Development Representative and Sales Development Representative, where she focused on building client relationships and driving business growth. This background in sales complements her content strategy work, allowing her to create effective messaging that aligns with sales objectives.