Natalie Mc Linden
About Natalie Mc Linden
Natalie Mc Linden is a Senior Digital Marketing Specialist with a background in social media marketing and research. She has worked for notable companies such as Wellmark Blue Cross and Blue Shield and Businessolver, focusing on health insurance education and engagement.
Current Role at Businessolver
Natalie Mc Linden serves as a Senior Digital Marketing Specialist at Businessolver, a position she has held since 2021. In this role, she focuses on digital marketing strategies that enhance the company's online presence and engagement. Her experience in digital marketing contributes to the development and execution of campaigns that align with Businessolver's objectives.
Previous Experience at Wellmark Blue Cross and Blue Shield
Prior to her current role, Natalie worked at Wellmark Blue Cross and Blue Shield as a Social Media Specialist from 2017 to 2021. In this capacity, she led the social media marketing strategy, emphasizing the simplification of health insurance education and engagement. She created content that promoted personal wellness and highlighted corporate citizenship initiatives.
Educational Background in Marketing
Natalie Mc Linden studied at the University of Northern Iowa, where she earned a Bachelor of Science degree in Marketing with a focus on Advertising and Digital Media from 2010 to 2014. Her educational background provides her with a solid foundation in marketing principles and digital strategies.
Early Career and Internships
Natalie's early career includes a role as a Research Associate at iTracking Research, Inc. in 2013, where she worked for four months. She also gained experience as a Sales and Marketing Intern at Blue Frog in 2011 for three months. These positions contributed to her understanding of market research and marketing strategies.
Social Media Expertise
Natalie specializes in utilizing social media to foster open conversations about health insurance and wellness. Her expertise in this area has been instrumental in developing strategies that engage audiences and promote health education through various digital platforms.