Kirushanth Kumar
About Kirushanth Kumar
Kirushanth Kumar is a Co-Founder of BusinessOnBot, a company that specializes in leveraging WhatsApp for e-commerce solutions. He studied at Y Combinator in 2021 and has a background in Biological Engineering from the Indian Institute of Technology, Madras.
Work at BusinessOnBot
Kirushanth Kumar serves as Co-Founder at BusinessOnBot, a company he co-founded in 2020. The organization specializes in leveraging WhatsApp as a platform for e-commerce, focusing on growth-oriented direct-to-consumer (D2C) brands. Under his leadership, BusinessOnBot has developed proprietary attribution-based marketing tools aimed at enhancing sales and user acquisition on WhatsApp. The company participated in Y Combinator's Winter 2021 batch, which provided valuable resources and mentorship for its growth.
Education and Expertise
Kirushanth Kumar holds a B.Tech and M.Tech in Biological Engineering from the Indian Institute of Technology, Madras, where he studied from 2013 to 2018. He also attended Y Combinator for three months in 2021, gaining insights into startup growth and innovation. His expertise lies in creating WhatsApp marketing channels, including product discovery, engagement, referrals, and cart recovery, specifically tailored for D2C brands. He specializes in developing WhatsApp stores with vernacular language support.
Background
Before co-founding BusinessOnBot, Kirushanth Kumar accumulated diverse experience in various roles. He worked as a Business Analyst at HCL TalentCare for two months in 2016 and served as a Core member at Saarang from 2016 to 2017 in Chennai. He later held the position of Product Manager at Kotak Mahindra Bank from 2018 to 2020 in Bengaluru, where he focused on product development and management.
Achievements
Kirushanth Kumar has played a significant role in the development of proprietary marketing tools that enhance sales and user acquisition on WhatsApp. His work at BusinessOnBot has established the company as a key player in the e-commerce sector, particularly for D2C brands. His participation in Y Combinator's Winter 2021 batch further underscores his commitment to innovation and growth in the startup ecosystem.