Amanda Laffin
About Amanda Laffin
Amanda Laffin serves as the Senior B2B Marketing Lead at BusPatrol, a position she has held since 2023. With a diverse background in digital marketing, she has worked in various roles across multiple companies, focusing on strategy execution and e-learning course management.
Work at BusPatrol
Amanda Laffin currently serves as the Senior B2B Marketing Lead at BusPatrol, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies tailored for business-to-business interactions. Her work is conducted remotely, allowing her to collaborate with teams and clients across various locations.
Previous Experience in Digital Marketing
Before joining BusPatrol, Amanda held several positions in digital marketing. She worked as a Senior Digital Marketing Manager at Packetlabs Ltd. from 2021 to 2023. Prior to that, she was a Digital Marketing Business Coach and involved in Special Projects at We Simplify the Internet (WSI) from 2014 to 2016. Her experience also includes roles as a Business Development Manager at Ms. Cool Boss and as a Healthcare Marketing Manager at PTM OneSource.
Education and Expertise
Amanda Laffin earned a Bachelor of Journalism from Ryerson University, where she studied from 2005 to 2009. She later pursued further education at the University of Toronto School of Continuing Studies, obtaining a Digital Marketing Management Certificate in 2021. Her expertise includes creating digital marketing strategies, particularly those that incorporate video testimonials and marketing automation.
Focus on E-Learning and Course Management
In her professional roles, Amanda has focused on end-user e-learning online education course management. She assists clients and business partners in executing course and training strategies, ensuring that educational programs meet the needs of their target audiences. Her approach includes developing results-driven digital marketing strategies that feature paid search campaigns.
Career Path and Roles
Amanda's career path includes various roles that emphasize her skills in digital marketing and business development. She has worked as a Workforce Specialist at JVS Toronto, a Healthcare Digital Marketing Manager at National Access Cannabis, and a Digital Marketing Manager at Pear Healthcare Solutions Inc. Each of these positions contributed to her comprehensive understanding of marketing strategies across different sectors.