Erica Pierson
About Erica Pierson
Erica Pierson serves as the Head of Marketing Strategy and Operations at BusPatrol, bringing extensive experience in vertical markets such as Energy, Healthcare, and the Public Sector. She has held various leadership roles in marketing across several organizations, developing strategies to enhance awareness and demand generation.
Current Role at BusPatrol
Erica Pierson serves as the Head of Marketing Strategy and Operations at BusPatrol since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance the company's presence in the public sector. Her responsibilities include overseeing marketing operations and ensuring that campaigns align with the organization's goals.
Previous Experience in Marketing
Prior to her current position, Erica Pierson held various marketing roles across multiple organizations. She worked at Strategic Communications Group as Vice President of Content Marketing and Campaigns from 2015 to 2017. At SAP, she served as Global Customer Marketing Lead from 2020 to 2023 and as Senior Director of Portfolio Marketing from 2019 to 2020. Additionally, she was Vice President of Marketing at ICF International from 2013 to 2015 and held a leadership role at Hobsons from 2010 to 2012.
Education and Expertise
Erica Pierson holds a Master of Business Administration (MBA) from Columbia Business School and a Bachelor's degree from American University. She possesses extensive knowledge in various content topics, including AI, Big Data, Blockchain, Cloud Solutions, and Cybersecurity. Her expertise extends to marketing automation, paid media, and social platforms, which she utilizes to create effective marketing campaigns.
Industry Experience and Focus
Erica has significant experience in vertical markets such as Energy, Healthcare, and the Public Sector. She develops go-to-market strategies aimed at enhancing awareness and demand generation for technology companies. Her goal is to assist these companies in growing their market share and achieving their business objectives.
Career Timeline
Erica Pierson's career spans several years with various notable positions. She began her marketing career at Corporate Executive Board in 2003. From 2004 to 2010, she worked at Monster, where she focused on government solutions. After that, she held roles at Hobsons, ICF International, and Acument LLC before joining SAP. Her diverse experience has contributed to her current role at BusPatrol.