Erin Mc Kigney
About Erin Mc Kigney
Erin Mc Kigney is the Senior Brand Marketing Manager at Butterfly Network, Inc., with extensive experience in integrated and brand marketing across various companies.
Current Position at Butterfly Network, Inc.
Erin Mc Kigney currently holds the position of Senior Brand Marketing Manager at Butterfly Network, Inc. In this role, she is responsible for developing and executing marketing strategies to promote the company's ultrasound devices and software solutions. She likely collaborates with various departments to ensure cohesive brand messaging and oversees the creation of marketing materials and campaigns. Additionally, Erin probably monitors and analyzes the performance of marketing initiatives to optimize effectiveness.
Previous Experience at Maisonette
From 2022 to 2024, Erin Mc Kigney worked at Maisonette in Brooklyn, New York, as an Integrated and Brand Marketing Manager. During her tenure, she was involved in executing multi-channel marketing campaigns and leveraging a creative strategy perspective to drive brand growth. Her role would have included coordinating with various team members and departments to ensure integrated marketing efforts.
Professional History at buybuy BABY
Erin Mc Kigney served as an Integrated Marketing Manager at buybuy BABY from 2021 to 2022. In this capacity, she was responsible for managing integrated marketing strategies and campaigns. Her expertise in digital strategy likely contributed to the company's marketing growth during her time there.
Experience at SS+K
Between 2016 and 2020, Erin Mc Kigney was employed at SS+K as an Account Director in New York, United States. She played a critical role in leading pitches and securing accounts with major clients such as Dana-Farber Cancer Institute and De’Longhi. Her efforts significantly boosted the agency's revenue during this period. Erin's ability to build effective relationships and empower teams was central to her success in this role.
Educational Background
Erin Mc Kigney has a strong educational foundation that supports her professional expertise. She achieved a Bachelor of Arts (BA) in Journalism with a minor in Writing from Ithaca College. Moreover, she furthered her studies at New York University, where she pursued Integrated Communications at the School of Professional Studies. Her diverse educational background has equipped her with skills essential for navigating the complexities of brand and integrated marketing.