Amanda Greenwood
About Amanda Greenwood
Amanda Greenwood serves as the Director of Business Development at Button, where she has worked since 2022. With a background in partnerships and account management, she has held various roles at Button and other companies, contributing to discussions on mobile commerce and writing for Button's blog.
Current Role at Button
Amanda Greenwood serves as the Director of Business Development at Button, a position she has held since 2022. In this role, she focuses on strategic partnerships and business growth initiatives. Her responsibilities include identifying new business opportunities and fostering relationships that enhance Button's market presence. Greenwood's experience in various roles at Button has equipped her with a comprehensive understanding of the company's operations and objectives.
Previous Positions at Button
Prior to her current role, Amanda Greenwood held multiple positions at Button. She worked as a Partner Success Manager from 2018 to 2019, where she managed relationships with partners to ensure their success. Following that, she served as a Senior Partnerships Manager from 2019 to 2020, and then as Partnerships Director from 2021 to 2022. Each role contributed to her expertise in partnership management and business development.
Career Background in Advertising and Marketing
Amanda Greenwood has a diverse background in advertising and marketing. She began her career at Carat USA, where she worked as an Assistant Network Buyer from 2012 to 2013 and later as a Network Buyer from 2013 to 2014. She also gained experience at CJ Affiliate, where she progressed through various roles, including Advertiser Account Representative and Account Manager, from 2014 to 2018. Additionally, she worked as a Brand Ambassador at MRY and held internships in marketing and brand strategy.
Education and Professional Development
Amanda Greenwood earned a Bachelor of Arts in Communications from the University of Maryland College Park, completing her degree in 2012. She furthered her education by studying Digital Marketing at General Assembly in 2016. Her academic background has provided her with a solid foundation in communication strategies and marketing principles, which she applies in her professional roles.
Contributions to Industry Discussions
Amanda Greenwood has actively contributed to discussions on mobile commerce optimization and the creator economy. She has written about significant increases in mobile affiliate revenue and influencer conversion rates. Additionally, she produces case studies and articles for Button's blog, sharing insights and strategies that benefit the industry.