Joanna Cornish
About Joanna Cornish
Joanna Cornish is the Director of Global Brand Success at Button, where she has worked since 2021. She has extensive experience in digital marketing across various sectors and has held multiple roles at companies including Awin Global, Virgin Media, and Jack Wills.
Work at Button
Joanna Cornish has been serving as the Director of Global Brand Success at Button since 2021. In this role, she oversees brand strategy and success on a global scale. Prior to her current position, she worked as a Senior Brand Success Manager at Button for seven months in 2020. Additionally, she held the role of Partner Success Manager from 2018 to 2021, where she contributed to enhancing partnerships and driving brand performance.
Previous Experience at Awin Global
Joanna Cornish worked at Awin Global from 2014 to 2016, where she held multiple roles including Key Account Manager and Account Executive. During her tenure, she was responsible for managing key accounts and developing strategies to enhance client relationships. She also served as a Campaign Assistant for 11 months, gaining valuable experience in campaign management and execution.
Background in Digital Marketing
Joanna has extensive experience in digital marketing, with a comprehensive understanding of various channels such as Display, Paid Social, SEO, PPC, and Affiliates. Her background includes working on both the network and client sides of digital marketing, which has equipped her with a well-rounded perspective on brand success strategies across multiple sectors and territories.
Education and Expertise
Joanna Cornish studied Media Production at the University of Lincoln, where she earned a 2:1 BA(Hons) degree from 2008 to 2011. Prior to that, she attended Collingwood College, where she studied Art Graphics and Mathematics, achieving a B in Religious Studies. Her educational background supports her expertise in digital marketing and brand management.
Published Work
Joanna authored a blog post titled 'Button Landing Page drives optimal CVR for Leading Retailer' on November 8, 2022. This publication reflects her insights and expertise in optimizing conversion rates through effective landing page strategies, showcasing her knowledge in the field of digital marketing.