Kristen Hessler Fusselman
About Kristen Hessler Fusselman
Kristen Hessler Fusselman serves as the Brand Success Director at Button, a position she has held since 2021. She has extensive experience in brand management, having previously worked at Zeta Global in various roles over several years.
Current Role at Button
Kristen Hessler Fusselman serves as the Brand Success Director at Button, a position she has held since 2021. In this role, she focuses on enhancing brand partnerships and ensuring client satisfaction. Her responsibilities include strategizing brand initiatives and leading a team to achieve business objectives. With three years in this role, she has contributed to Button's growth and client engagement efforts.
Previous Experience at Button
Prior to her current role, Fusselman worked at Button as a Senior Brand Success Manager from 2019 to 2021. During her two years in this position, she was responsible for managing key accounts and developing strategies to improve brand performance. Her experience at Button has provided her with a strong foundation in brand management and client relations.
Experience at Zeta Global
Fusselman has extensive experience at Zeta Global, where she held multiple positions from 2012 to 2019. She began as a Marketing Intern in 2012, then progressed to Account Coordinator, Account Manager, Senior Account Manager, and finally Account Director. Her roles involved managing client accounts, developing marketing strategies, and leading teams to deliver results. This experience has equipped her with a comprehensive understanding of brand strategy and client management.
Education and Academic Background
Kristen Hessler Fusselman studied at the University of Virginia, where she earned a Bachelor of Arts (B.A.) with Distinction in Media Studies and Sociology. Her academic background has provided her with insights into media dynamics and social behavior, which are valuable in her professional roles in brand management.