Francine Rodriguez
About Francine Rodriguez
Francine Rodriguez is a Customer Onboarding Manager at Bynder and serves as the Director of Events for ALPFA Boston. She has extensive experience in customer success and digital marketing, holding a Master's degree in Integrated Marketing Communication from Emerson College.
Work at Bynder
Francine Rodriguez currently holds the position of Customer Onboarding Manager at Bynder, a role she has occupied since 2024. In this capacity, she is responsible for ensuring a smooth onboarding experience for new customers, facilitating their understanding of the platform's features and benefits. Her tenure at Bynder is part of her broader career in customer success and digital marketing.
Current Role at ALPFA Boston
Since 2023, Francine Rodriguez has served as a Board Member - Director of Events at ALPFA Boston. In this role, she is involved in planning and executing events that support the organization's mission to empower Latino professionals. Her contributions help foster community engagement and professional development within the Boston area.
Education and Expertise
Francine Rodriguez has a solid educational background in marketing. She earned a Master’s degree in Integrated Marketing Communication from Emerson College, where she studied from 2011 to 2013. Prior to that, she obtained a Bachelor of Science in Business Administration with a focus on Marketing from the University of Puerto Rico-Mayaguez, completing her studies in 2010. Her expertise includes Search Engine Marketing and Pay-Per-Click advertising, which she applies in her professional roles.
Professional Background
Francine Rodriguez has extensive experience in customer success and digital marketing. She previously worked at WordStream in various roles, including Senior Manager of Customer Success and International Customer Success Specialist, from 2014 to 2021. Additionally, she has held positions at Honeywell Aerospace, BrainHi, and Keyword Connects LLC. Her career reflects a strong focus on enhancing customer experiences and driving marketing strategies.
Speaking Engagements and Mentorship
Francine Rodriguez is recognized as a conference speaker, focusing on topics related to digital marketing. She also serves as a digital marketing mentor to startups globally, sharing her knowledge and experience to help emerging businesses navigate the digital landscape. Her involvement in mentorship and speaking engagements underscores her commitment to professional development and community support.