Heidi Lasker
About Heidi Lasker
Heidi Lasker serves as the Chief Customer Officer at Bynder, where she focuses on fostering a culture of Customer Success and collaboration. With extensive experience across various roles in customer success and account management, she has a strong background in mentoring teams to enhance customer engagement and retention.
Work at Bynder
Heidi Lasker currently serves as the Chief Customer Officer at Bynder, a role she has held since 2023. Previously, she worked at Bynder in various capacities, including Vice President of Customer Success for the Americas from 2018 to 2022, and Head of US Customer Success from 2017 to 2018. During her tenure, she focused on creating alignment and fostering a culture of Customer Success by promoting cross-functional collaboration. Lasker also held the position of Senior Vice President of Customer Success for the Americas and APAC from 2022 to 2023, where she emphasized the importance of customer success tools and their integration into customer relationships.
Education and Expertise
Heidi Lasker earned her Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Maryland, where she studied from 1994 to 1998. In addition to her formal education, she pursued further training in data analysis at General Assembly, completing the Data Analysis Circuit in 2015. Lasker has developed expertise in customer success, account management, and data analytics, which she applies to enhance customer experiences and drive organizational growth.
Background
Heidi Lasker has extensive experience in customer success and account management across various organizations. Before her time at Bynder, she worked at Sonicbids in multiple roles, including Director of Account Management and Director of Strategic Accounts. Her career also includes positions at Crowdly as Director of Customer Success and at Legendary Entertainment as Director of Data & Analytics Platform Account Management. Lasker has a strong background in mentoring teams to improve customer adoption and retention.
Achievements
Throughout her career, Heidi Lasker has been recognized for her skills in communication, collaboration, and strategic thinking. She has been involved in discussions regarding the integration of customer success tools and the differentiation between customer success and customer experience. Lasker has shared insights on delivering personalized customer experiences and has contributed to conversations about the role of MarTech in enhancing customer interactions. Her leadership in customer success has driven growth and advocacy within the organizations she has served.