Juan Karstel
About Juan Karstel
Juan Karstel is a Global Program Manager in Marketing at Bynder, with a diverse background in digital marketing and project management across various companies. He has a strong focus on supporting SaaS businesses and emphasizes client education in marketing strategies.
Current Role at Bynder
Juan Karstel serves as the Global Program Manager for Marketing at Bynder, a position he has held since 2023. Based in Amsterdam, North Holland, he is responsible for overseeing marketing initiatives on a global scale. His role involves coordinating various marketing programs and ensuring alignment with the company’s strategic objectives.
Previous Experience in Marketing
Prior to joining Bynder, Juan held several key positions in marketing. He worked at Ligo BV as a Growth Manager from 2021 to 2023 in the Netherlands. His earlier roles include serving as the Head of Marketing at Désir Intimate Collection and as a B2B Digital Marketing Manager at Right on the Line. His diverse experience spans various aspects of digital marketing, including SEO and community management.
Educational Background in Marketing
Juan Karstel has a strong educational foundation in marketing. He studied at the Cape Peninsula University of Technology, where he earned a National Diploma in Marketing Management from 2005 to 2007. He also completed a Post Graduate Diploma in Integrated Marketing Communications at AAA School of Advertising in 2008, and obtained multiple certificates in specialized areas such as Mobile Marketing, Advanced Paid Media, and Social Media from the Red & Yellow Creative School of Business between 2011 and 2015.
Entrepreneurial Focus and Philosophy
Juan is passionate about supporting entrepreneurial ventures, particularly in the SaaS sector. He emphasizes the importance of establishing a solid marketing foundation for startups. He believes in educating clients about marketing strategies to align their expectations with realistic outcomes. His approach prioritizes the success of his clients' businesses over traditional accolades.
Project Management Insights
Juan draws parallels between managing projects and parenting, highlighting the importance of agility and adaptability in both roles. This perspective informs his approach to project management, allowing him to navigate challenges effectively while maintaining focus on achieving desired outcomes.