Kevin Lorch
About Kevin Lorch
Kevin Lorch is a sales professional with extensive experience in implementing sales processes and leading teams. He currently works in UK Sales at Bynder and has held various roles in sales and business development across multiple companies since the late 1990s.
Current Role at Bynder
Kevin Lorch currently serves as UK Sales at Bynder, a position he has held since 2021. In this role, he focuses on driving sales initiatives and expanding the company's market presence in the UK. His responsibilities include developing sales strategies tailored to the unique needs of clients and leveraging his extensive experience in sales processes to enhance team performance.
Previous Experience in Sales
Kevin Lorch has a diverse background in sales, having held various positions across multiple organizations. He worked as a Sales Executive at Waymaker from 1999 to 2004, where he implemented effective sales processes. Following this, he was a Strategic Business Development Manager at LexisNexis for eight months in 2004. His tenure at Vocus as an Enterprise Sales Executive lasted from 2005 to 2012, and he co-founded WooPitch, where he contributed to the company's growth from 2014 to 2018.
Leadership Roles in Sales
Lorch has held several leadership positions in sales throughout his career. He served as Managing Director at EventsCase from 2019 to 2021, overseeing operations and sales strategies. Additionally, he was the Head of EMEA Sales at Eventbase from 2016 to 2019, where he led sales efforts across the region. His experience in these roles has equipped him with the skills to build and lead high-performing sales teams.
Education and Expertise
Kevin Lorch studied Business Studies at Bournemouth University, where he earned his Bachelor's degree from 1991 to 1994. His academic background, combined with his expertise in digital marketing and public relations, enhances his capabilities in sales leadership. Lorch is skilled in implementing sales methodologies, including the MEDDPICC framework, which is recognized for its effectiveness in complex enterprise sales environments.
Sales Strategy and Market Adaptation
Lorch has demonstrated a strong ability to expand customer bases across various regions. His broad experience in adapting sales strategies to diverse markets showcases his capability to understand and respond to different customer needs. His natural curiosity drives his approach to pipeline generation and business development, allowing him to explore innovative solutions in sales.