Marko Pargo Ivanov
About Marko Pargo Ivanov
Marko Pargo Ivanov serves as the Demand Generation CRM Manager at Bynder, where he integrates Crossbeam and BuiltWith data into Salesforce to enhance partnership and technology data management. With prior experience in marketing roles at Agile Pro Solutions Inc and Keitaro, he specializes in campaign management and predictive models for account-based marketing.
Work at Bynder
Marko Pargo Ivanov serves as the Demand Generation CRM Manager at Bynder, a position he has held since 2021. In this role, he is responsible for managing the integration of Crossbeam and BuiltWith data into Salesforce, which enhances partnership and technology data management. He oversees the health of accounts, contacts, and leads on Salesforce, maintaining a 97% accuracy rate. Additionally, he leads the management of predictive models for Account-Based Experience (ABX) and Account-Based Marketing (ABM) intent management using 6sense. His work includes coordinating digital marketing campaigns and generating opportunities through content engagement and thought leadership.
Previous Experience at Agile Pro Solutions Inc
Prior to his current role, Marko worked as a Marketing Manager at Agile Pro Solutions Inc from 2020 to 2021. This position was remote and based in Boca Raton, Florida. During his tenure, he focused on various marketing initiatives and strategies that contributed to the company's growth. His experience in this role provided him with valuable insights into marketing management and campaign execution.
Experience at Keitaro
Marko Pargo Ivanov worked as an SEO & Digital Marketing Specialist at Keitaro from 2017 to 2019. In this role, he was involved in optimizing digital marketing strategies and enhancing the company's online presence. His work contributed to the development of effective SEO practices and digital marketing campaigns, which helped improve the company's visibility and engagement.
Skills in Campaign Management
Marko has expertise in managing Salesloft campaigns, focusing on campaign and outreach management. His skills in this area enable him to effectively coordinate marketing efforts and drive engagement with target audiences. He utilizes tools such as Usergems to provide sales enablement through job change alerts integrated with Salesforce, enhancing the effectiveness of sales strategies.