Michiel Maandag
About Michiel Maandag
Michiel Maandag is a Senior Director of AI Consultancy at Bynder, with a diverse background in brand management and marketing across multiple global companies, including Nokia. He authored a recognized branding book and co-founded EMRAYS, an AI-driven digital asset management company.
Current Role at Bynder
Michiel Maandag serves as the Senior Director of AI Consultancy at Bynder, a position he has held since 2023. Based in the Amsterdam Area, he focuses on leveraging artificial intelligence to enhance brand management and digital asset solutions. His role involves developing strategies that integrate AI technologies into brand consultancy, ensuring that clients can optimize their brand portfolios effectively.
Previous Experience at Nokia
Michiel Maandag has extensive experience at Nokia, where he held multiple roles over several years. He served as Global Director of Nokia's brand architecture and Ovi brand from 2008 to 2010 in White Plains, USA. Prior to this, he was the Manager of Brand and Business Development from 2004 to 2006 in Finland. His tenure at Nokia also included positions as Senior Brand Manager for Ovi and Nokia Nseries and Global Director of Product Marketing and Brand, contributing significantly to brand strategy and execution.
Education and Expertise
Michiel Maandag has a solid educational background in economics and management studies, having studied at Saxion University from 1991 to 1995. He furthered his education with various leadership and marketing programs, including Business Leadership at Duke University in 2011, Consumer Awareness and Marketing Excellence at INSEAD in 2007, and Kellogg on Branding at Northwestern University in 2008. This diverse academic foundation supports his expertise in brand consultancy and marketing.
Authorship and Recognition
Michiel Maandag authored 'The Only Book You Will Ever Need on Branding,' which gained recognition as the 'non-fiction book of the month' in the UK in December 2015. The book also achieved status as a top 10 marketing bestseller in the Netherlands. His work has received positive feedback from industry leaders, including David Rosenblatt, CEO of 1stdibs.com, highlighting the impact of his sessions and insights on branding.
Co-Founder of EMRAYS
Michiel Maandag co-founded EMRAYS, an AI-driven company focused on digital asset management, in 2017. As Chief Marketing Officer and Co-Founder, he plays a crucial role in the company's growth and development. EMRAYS aims to innovate digital asset management solutions by integrating AI technologies, reflecting Maandag's commitment to advancing brand management practices.