Robyn Bean
About Robyn Bean
Robyn Bean is a Senior Product Marketing Manager at Bynder, specializing in competitive intelligence research and sales enablement. With a background in marketing roles at various companies, she has developed go-to-market strategies and manages product release processes.
Current Role at Bynder
Robyn Bean serves as the Senior Product Marketing Manager at Bynder, a position she has held since 2018. In this role, she is responsible for managing the ongoing release process, which includes customer communications and sales enablement. She creates various types of product and sales content, such as customer success stories, sales sheets, presentation decks, internal training materials, demos, and sales scripts. Her work supports the overall marketing strategy and enhances the effectiveness of the sales team.
Previous Experience in Product Marketing
Before joining Bynder, Robyn Bean held several marketing positions that contributed to her expertise in product marketing. She worked as a Solutions Marketing Manager at Optiv Inc (formerly Accuvant) from 2015 to 2016 and as a Senior Product Marketing Manager at CA Technologies from 2017 to 2018. Additionally, she served as a Product and Partner Marketing Manager at ReadyTalk from 2016 to 2017. These roles involved developing go-to-market strategies and conducting competitive intelligence research.
Marketing Career Background
Robyn Bean began her marketing career as a Marketing Intern at the Colorado Housing and Finance Authority in 2009. She later worked as a Marketing Coordinator at AccuCode from 2010 to 2013 and as a Marketing Events Coordinator at HOSTING from 2013 to 2014. She also worked as a Marketing Analyst at Optiv Inc from 2014 to 2015. Throughout her career, she has gained extensive experience in various aspects of marketing, including event coordination and analysis.
Education and Expertise
Robyn Bean earned her Bachelor's of Science in Marketing from Metropolitan State College of Denver, where she studied from 2005 to 2010. Her educational background has provided her with a solid foundation in business and marketing principles. She specializes in competitive intelligence research and sales enablement, which are critical components of her current role at Bynder. Her expertise also includes conducting win/loss analysis on opportunity data to inform product decisions and competitive messaging.
Key Responsibilities and Contributions
In her current position at Bynder, Robyn Bean is involved in various key responsibilities that enhance the company's product marketing efforts. She collaborates with integration partners to craft value messaging and commercials for their offerings. Additionally, she manages the ongoing release process and conducts win/loss analysis to inform product decisions. Her contributions play a significant role in shaping the marketing strategies and sales enablement initiatives for Bynder's products.