Will Cumming
About Will Cumming
Will Cumming is a Lifecycle Marketing Manager at Bynder, where he has contributed to the launch of new product features and developed a comprehensive CRM strategy. He has a background in partnership management and marketing, with previous roles at Melbourne Football Club, Hertz, and IG Australia.
Work at Bynder
Will Cumming currently serves as the Lifecycle Marketing Manager - Global at Bynder, a position he has held since 2023 in Amsterdam, North Holland, Netherlands. In this role, he has contributed to the successful launch of new product features by aligning marketing strategies with product development teams. He has played a key role in establishing strategic partnerships that expanded Bynder's market reach. Additionally, he developed a comprehensive CRM strategy that enhanced customer engagement and retention. His efforts also included conducting in-depth market research to identify emerging trends and customer needs, which influenced Bynder's marketing strategies.
Previous Experience
Prior to his current role at Bynder, Will Cumming held various positions in marketing and partnership management. He worked at IG Australia as Marketing Manager from 2019 to 2020 in Melbourne, Australia. Before that, he was with Hertz, where he served as Loyalty & Partnership Marketing Coordinator from 2014 to 2015 and later as Loyalty & Partnership Marketing Manager from 2015 to 2017, covering Australia and New Zealand. He also worked at Melbourne Football Club as Partnership Executive from 2017 to 2018 and as Partnership Account Manager from 2018 to 2019.
Education and Expertise
Will Cumming studied at Deakin University, where he earned a Bachelor of Commerce (B.Com.) with a focus on Marketing and Finance from 2009 to 2013. He further enhanced his marketing knowledge by completing a Mini MBA in Marketing through the Marketing Week Mini MBA program with Mark Ritson in 2020. This educational background has equipped him with the skills necessary to implement data-driven marketing initiatives and improve customer lifecycle management.
Achievements in Marketing
Throughout his career, Will Cumming has achieved significant milestones in marketing. At Bynder, he implemented data-driven marketing initiatives that significantly improved customer lifecycle management. His role in developing a comprehensive CRM strategy has led to enhanced customer engagement and retention. Additionally, his contributions to market research have influenced marketing strategies, ensuring they align with emerging trends and customer needs.