Etienne Roux
About Etienne Roux
Etienne Roux serves as the Executive Vice President of Sales at Byrna Technologies Inc., bringing over three years of experience in sourcing, consulting, and business development, particularly in China and South Africa.
Current Role at Byrna Technologies Inc.
Etienne Roux serves as the Executive Vice President of Sales at Byrna Technologies Inc. He has held this position since 2020, contributing to the company's growth in the South African market. In this role, he is responsible for overseeing sales strategies and initiatives, focusing on expanding the company's presence in retail and corporate sectors.
Professional Experience in Business Development
Etienne Roux has accumulated three and a half years of experience in sourcing, consulting, and business development in China. He successfully launched new brands into the South African retail and corporate market, showcasing his expertise in market entry strategies. Prior to his current role, he worked at HENSOLDT Optronics (Pty) Ltd in South Africa for two years, focusing on business development.
Education and Expertise in Business Management
Etienne Roux studied at Peking University HSBC Business School, where he earned a Master's Degree in Business Management from 2013 to 2015. He also studied Mandarin during this time, enhancing his language skills for international business. Earlier, he obtained a Bachelor's Degree in International Business and Marketing from North-West University from 2006 to 2008.
Sourcing Experience in Consumer Electronics
Etienne Roux has experience sourcing consumer electronics across multiple regions, including Asia, Australia, and the United States. His expertise in this area has been instrumental in establishing partnerships and negotiating deals that align with market demands.
Negotiation Skills with Government Officials
Over the past four years, Etienne Roux has negotiated with high-ranking government officials in Africa, Asia, and the UAE. His ability to engage with key stakeholders has facilitated business opportunities and strengthened relationships across various markets.