Lou Flores
About Lou Flores
Lou Flores is a Creative Director with extensive experience in brand strategy and communication, currently working at Byrna Technologies Inc. since 2021. He has held various creative roles across notable agencies and has collaborated with high-profile clients in multiple industries.
Work at Byrna Technologies Inc.
Lou Flores has served as the Creative Director at Byrna Technologies Inc. since 2021. In this role, he has reported directly to the Chief Marketing Officer, Luan Pham, and has been instrumental in shaping the company's brand strategy and communication efforts. Flores developed the brand's look and feel from the ground up, overseeing its implementation across various platforms including digital, social, traditional communications, packaging, and catalogs. His work at Byrna reflects a commitment to innovative design and effective brand messaging.
Previous Experience in Creative Direction
Prior to his tenure at Byrna Technologies Inc., Lou Flores held several significant positions in the creative industry. He worked as a Creative Director at Leo Burnett for three months in 2012, and he served as Creative Director at OLSON from 2010 to 2012. Additionally, he was Vice President and Creative Director at Cramer-Krasselt for one year in 2014-2015. His experience spans various roles, including Associate Creative Director at GSD&M and Team One, and Creative Director at R&R Partners.
Education and Expertise
Lou Flores studied at the School of Associated Arts, where he focused on Illustration and earned a Bachelor of Fine Arts (BFA). His educational background has provided a strong foundation for his career in creative direction, allowing him to develop expertise in both visual design and strategic communication. This combination of education and experience has enabled him to work effectively in diverse sectors, including B2C and B2B industries.
Achievements in the Creative Industry
Throughout his career, Lou Flores has worked with high-profile clients such as Nike, Ford, and Mercedes Benz. His contributions to various campaigns have been recognized in multiple competitions at global, national, regional, and local levels. Additionally, he has a comprehensive background in cause marketing, focusing on designing non-lethal self-defense platforms aimed at curbing violence and saving lives. His work reflects a commitment to impactful and meaningful creative solutions.
Freelance and Self-Employment
In addition to his roles in established companies, Lou Flores has been self-employed as a Creative Director, Art Director, and Copywriter since 2009. This freelance work has allowed him to apply his creative skills across various projects and industries, further enhancing his versatility and adaptability in the creative field. His extensive experience in freelance roles complements his corporate experience, providing a well-rounded perspective on brand development and communication.