Luan Pham
About Luan Pham
Luan Pham serves as the Chief Revenue and Marketing Officer at Byrna Technologies Inc., bringing extensive experience in sports marketing and brand development. He has held senior marketing roles at notable companies such as Ralph Lauren and Conde Nast, focusing on high-profile activations in golf and tennis.
Current Role at Byrna Technologies Inc.
Luan Pham serves as the Chief Revenue + Marketing Officer at Byrna Technologies Inc. since 2021. In this role, he oversees revenue generation strategies and marketing initiatives aimed at enhancing the company's market presence. His responsibilities include managing budgets, P&L oversight, and leveraging emerging media to create impactful brand campaigns.
Previous Experience in Marketing and Revenue Management
Prior to his current position, Luan Pham held various significant roles in marketing and revenue management. He worked as Chief Marketing Officer at Byrna Technologies Inc. for a brief period in 2021. He also served as Chief Revenue + Marketing Officer and Co-Founder at Laird Superfood from 2017 to 2020, where he contributed to the company's growth and market strategy.
Background in Sports Marketing
Luan Pham has extensive experience in sports marketing, particularly in golf and tennis. He has focused on high-profile activations targeting ultra-affluent consumer demographics. His previous roles include Director of Integrated Marketing and Strategic Development at Conde Nast for Golf Digest Properties and Head of Marketing for Golf Digest, where he developed marketing strategies that resonated with affluent audiences.
Educational Qualifications
Luan Pham earned a Bachelor's Degree in Communications with an emphasis in Advertising from California State University, Fullerton, from 1992 to 1996. He furthered his education at UCLA Media Lab, where he studied for a year from 1997 to 1998. His academic background has equipped him with the skills necessary for effective communication and marketing strategies.
Skills and Expertise
Luan Pham possesses a strong skill set in turn-key brand and product marketing, business development, sponsorship sales, and program acquisitions. He has a proven track record in migrating traditional print media audiences to new digital experiences, showcasing his ability to adapt to changing market dynamics and consumer behaviors.