Art Pier
About Art Pier
Art Pier serves as the Associate Vice President of Media Strategy at C-4 Analytics, LLC, where he oversees data-driven online campaigns. He has extensive experience in digital media, having held various leadership roles in marketing and media strategy across multiple organizations.
Work at C-4 Analytics
Art Pier currently holds the position of Associate Vice President - Media Strategy at C-4 Analytics, LLC. He has been with the company since 2023, overseeing the planning, execution, and optimization of data-driven and performance-based online campaigns. His role involves collaborating with both internal and external partners to ensure that media objectives and strategies are aligned and integrated effectively.
Previous Experience in Digital Media
Prior to his current role, Art Pier worked at several notable companies in the digital media sector. He served as Director of Sales, Tech and Services at Skai from 2022 to 2023 in the New York City Metropolitan Area. Before that, he was the Media Director at PIXACORE for four months in 2021. He also held the position of Director of Digital Media at iFrog Marketing Solutions for eight months in 2021, where he previously worked as a Senior Media Strategist.
Expertise in Marketing and Media Strategy
Art Pier possesses extensive expertise in various areas of marketing and media strategy, including SEO/SEM, social media, monetization, and programmatic media buying. He leverages his Google Adwords and Analytics certifications to develop and implement effective media solutions. His background includes roles that required a deep understanding of digital marketing dynamics and performance metrics.
Educational Background
Art Pier studied at the University of South Florida from 2005 to 2009, where he completed a four-year degree. His education provided a foundation for his career in marketing and media, equipping him with the necessary skills and knowledge to excel in various roles within the industry.
Career Timeline and Roles
Art Pier's career spans multiple roles in marketing and media. He has held positions such as Online Marketing Manager at AdsIntelligence Marketing in 2019, Director of Marketing at the Institute of Medical and Business Careers, and Vice President of Demand Generation at The Altitude Group in 2018. His experience also includes working as an Account Executive for the Tampa Bay Lightning and serving as Athletic Director at Odessa Christian School.