Caitlin Mc Carthy
About Caitlin Mc Carthy
Caitlin McCarthy is an Account Manager at C-4 Analytics, LLC, where she manages digital marketing for over 40 automotive dealerships. She has a diverse background in marketing and communications, with previous roles at various organizations including Dealer Inspire and Chicago Tribune Media Group.
Work at C-4 Analytics
Caitlin McCarthy has been serving as an Account Manager at C-4 Analytics, LLC since 2022. In this role, she manages the digital presence for over 40 automotive dealerships, focusing on brands such as Chrysler, Dodge, Jeep, Ram, and Fiat. Her responsibilities include providing data-driven solutions and developing customized content to enhance the dealerships' marketing strategies. Caitlin ensures that all content aligns with brand compliance guidelines set by FCA. She also generates monthly analytical reports that outline growth and opportunities for individual dealerships.
Previous Experience in Digital Marketing
Prior to her current position, Caitlin McCarthy worked as a Performance Manager at Dealer Inspire from 2020 to 2022. In this role, she focused on optimizing digital marketing strategies for clients in the automotive sector. Before that, she served as a Website Assistant at Shift Digital from 2018 to 2020, where she contributed to website management and digital marketing initiatives. Her experience also includes a position as an Advertising Account Executive at Chicago Tribune Media Group from 2014 to 2015, where she managed advertising accounts and client relationships.
Education and Expertise
Caitlin McCarthy earned her Bachelor of Arts degree in Communication and Media Studies from Saint Mary's College, where she studied from 2010 to 2014. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies. Caitlin's expertise in digital marketing is further demonstrated through her various roles in the automotive industry, where she has developed a strong understanding of brand compliance and content creation.
Career Development and Early Roles
Caitlin McCarthy began her career as the Advertising Manager for Bellezine Magazine at Saint Mary's College, where she worked from 2010 to 2014. After that, she transitioned to the role of Assistant Director of Admissions at the University of Detroit Mercy School of Law from 2016 to 2018. These early roles helped her build foundational skills in marketing and communications, which she later applied in her positions within the digital marketing sector.
Internship Experience
In 2013, Caitlin McCarthy completed a four-month internship as a Social Media & Marketing Intern at Susan G. Komen Northern Indiana Affiliate in South Bend, Indiana. This internship provided her with practical experience in social media management and marketing strategies, which contributed to her professional development in the field of digital marketing.