Carissa Berry
About Carissa Berry
Carissa Berry is the Manager of Paid Social at C-4 Analytics, LLC, where she has worked since 2019. With a background in social media roles and a degree in Communication Arts from Gordon College, she specializes in advertising planning and buying in the Boston area.
Work at C-4 Analytics
Carissa Berry has been with C-4 Analytics, LLC since 2015, progressing through various roles over the years. She started as a Social Media Analyst and advanced to Senior Social Media Analyst by 2016. In 2018, she transitioned to Manager, Social Media Operations, before taking on her current role as Manager, Paid Social in 2019. Her tenure at C-4 Analytics spans over five years, during which she has contributed to the company's social media strategies and advertising initiatives.
Education and Expertise
Carissa Berry studied at Gordon College, where she achieved a degree in Communication Arts. She also attended Messiah College and graduated from Suffield High School. Her educational background provides a foundation for her expertise in advertising planning and buying, particularly within the Boston area. Berry's strong enthusiasm for technology and media informs her approach to social media marketing.
Previous Experience in Social Media
Prior to her current role, Carissa Berry worked in various capacities related to social media. She served as a Social Media Coordinator at Gordon College Career Services for one year in 2013-2014. She also completed a Digital and Social Media Internship at Essex County Community Foundation in 2014. Her experience at C-4 Analytics includes roles as a Social Media Analyst and Senior Social Media Analyst, where she developed her skills in social media operations.
Specialization in Advertising
Carissa Berry specializes in advertising planning and buying, focusing on the Boston area. Her role as Manager, Paid Social at C-4 Analytics involves strategic planning and execution of paid social media campaigns. This specialization allows her to leverage her knowledge of social media platforms and advertising trends to optimize client outcomes.