Cassidy Riendeau
About Cassidy Riendeau
Cassidy Riendeau is a Senior Account Manager at C-4 Analytics, LLC, with a background in digital marketing and e-commerce. She has experience in account management, event management, and data analysis, complemented by a Bachelor of Science in Business Administration from Bryant University.
Work at C-4 Analytics
Cassidy Riendeau has held multiple positions at C-4 Analytics, LLC, located in Wakefield, Massachusetts. She started as an Account Coordinator from 2019 to 2020, where she supported account management tasks. She then advanced to the role of Account Manager from 2020 to 2021, further developing her skills in client relations and project management. Currently, she serves as a Senior Account Manager, a position she has held since 2021. In this role, she continues to enhance her expertise in digital marketing and account management.
Current Role at Wicked Social
Cassidy Riendeau is currently employed as the Lead Website Developer and Analyst at Wicked Social, a position she has held since 2018. In this role, she applies her knowledge of digital marketing and website design to develop effective online strategies. Her responsibilities include overseeing website development projects and analyzing performance metrics to optimize user engagement and conversion rates.
Education and Expertise
Cassidy Riendeau earned a Bachelor of Science in Business Administration from Bryant University, where she studied from 2015 to 2019. Her coursework included Business Management, Applied Analytics, Entrepreneurship, and Applied Psychology. This educational background has equipped her with a diverse skill set, allowing her to integrate psychological principles into marketing strategies. She possesses advanced skills in data analysis tools such as SAS Enterprise and Miner, Base SAS, and Tableau, which support her work in digital marketing.
Previous Experience in Retail
Before her roles at C-4 Analytics, Cassidy Riendeau worked as an Outlet Buying Intern at kate spade new york in 2018. This internship lasted for three months and provided her with valuable experience in the retail sector. The skills she gained during this time contributed to her understanding of visual merchandising and e-commerce, which are beneficial in her current roles.
Skill Set and Specializations
Cassidy Riendeau has developed a diverse skill set that includes professional event management, digital marketing, and e-commerce. Her expertise in SEO enhances her capabilities in website design, making her proficient in creating effective online marketing strategies. Additionally, her knowledge in visual merchandising supports her work in e-commerce entrepreneurship, allowing her to effectively showcase products and drive sales.