Delaney Woodfine
About Delaney Woodfine
Delaney Woodfine is a Digital Marketing Account Coordinator at C-4 Analytics, LLC, specializing in digital marketing for the automotive industry. With a background in public relations and content marketing, she has held various roles in marketing and business development since 2015.
Work at C-4 Analytics
Delaney Woodfine serves as a Digital Marketing Account Coordinator at C-4 Analytics, LLC, a position she has held since 2022. In this role, she specializes in creating digital marketing assets specifically for the automotive industry. Woodfine leads weekly performance update meetings to keep all stakeholders informed about campaign progress. She is responsible for utilizing tools such as Google Ads, Google Analytics, and Jira to optimize marketing campaigns and track performance metrics. Additionally, she creates and presents detailed quarterly reports to clients, which highlight campaign successes and areas for improvement.
Previous Experience in Marketing and PR
Prior to her current role, Delaney Woodfine worked at the Rural Opportunity Institute as a PR Manager and Content Marketer for three months in 2022. She also held multiple positions at MERGE, including Marketing Intern and Business Development Intern, where she gained valuable experience in marketing strategies and business development. Her early career included roles as a Sales Associate at Athleta and as an Executive Assistant at Nucleos, Inc. These positions contributed to her understanding of various aspects of marketing and client relations.
Educational Background
Delaney Woodfine studied at Bryant University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2018 to 2022. She furthered her education by obtaining a Master of Business Administration (MBA) with a concentration in Business Analytics. This academic background has equipped her with the knowledge and skills necessary for her roles in digital marketing and analytics.
Achievements in SEO and Campaign Management
Delaney Woodfine has developed and implemented SEO strategies that significantly improved client website visibility and search rankings. Her expertise in digital marketing includes creating tailored marketing assets and optimizing campaigns for better performance. She is adept at analyzing data and metrics to inform marketing strategies, ensuring that campaigns meet client objectives effectively.
Internship and Early Career Experience
Delaney Woodfine's early career includes a variety of internships and assistant roles that provided her with foundational experience in marketing and office management. She interned at Coldwell Banker as an Office Assistant and worked at Signature Group LLC as an Office Assistant for four years. Additionally, she participated in a job shadowing opportunity in the Strategy Department at MERGE, which further enhanced her understanding of marketing strategies.