Heather Martin
About Heather Martin
Heather Martin is a Digital Marketing Account Manager at C-4 Analytics, LLC, where she oversees marketing campaigns, including paid search and social media. With over 10 years of experience in marketing and account management, she has a strong educational background in International Marketing from Clemson University and has completed a Digital Marketing Bootcamp at UNC Chapel Hill.
Work at C-4 Analytics
Heather Martin serves as a Digital Marketing Account Manager at C-4 Analytics, LLC, a position she has held since 2022. In this role, she manages various aspects of marketing campaigns, including paid search, website maintenance, social media, and online reputation management. Heather is responsible for creating client-facing monthly reports that detail the performance of marketing campaigns. Additionally, she conducts weekly meetings with clients to provide updates on cumulative progress, ensuring clear communication and alignment on campaign objectives.
Previous Experience at Isagenix
Before joining C-4 Analytics, Heather worked at Isagenix as an Executive from 2015 to 2022. During her seven years at Isagenix, she gained valuable experience in marketing and account management. This role contributed to her extensive background in the marketing field, enhancing her skills in client relations and campaign execution.
Education and Expertise
Heather Martin holds a Bachelor of Applied Science (B.A.Sc.) in International Marketing from Clemson University, where she studied from 1999 to 2003. She also completed a Bachelor of Science (BS) in the same field at the same institution. To further develop her skills in digital marketing, she completed a Digital Marketing Bootcamp at UNC Chapel Hill, focusing on SEO, Google Analytics, WordPress, SEM, and Google Ads.
Marketing Experience and Skills
With over 10 years of experience in marketing, sales, account management, and social media content creation, Heather has developed a comprehensive skill set that supports her current role. Her expertise includes managing marketing campaigns, analyzing performance metrics, and creating engaging content for various platforms. Heather's background equips her to effectively address client needs and drive successful marketing strategies.